Friday, January 30, 2015

Copywriting: Faithful Friends -- Kitties and Kleenex

Aw, shucks. Hand me a tissue!
This one cost me some Kleenex.

If you love your pets, you owe it to yourself to check out Faithful Friends' pet after-care services for pets who have passed on. The link to their newly updated website is below.

The death of a pet is not an easy subject to write about, but having just recently lost a kitty to cancer, I felt a lot of compassion for people also struggling over similar losses. It's nice to have options for after-care. Pets are family!

My partners at Heiden Creative did the design work on the website; I edited the existing copy and added some updates. This was my first time writing about funerals for pets. It's a sensitive subject, calling for language that was matter-of-fact, but never too direct.

The most difficult part of this writing project was choosing appropriate poems about pets to add to the site. Every single one made me cry. Some of the poems I found were a bit on the hokey side, but even those turned me into a puddle. Nothing like sitting at my computer, blubbering into a wad of tissues after reading "Rainbow Bridge." Sheesh. Sometimes it's nice to work alone ...

Here's the link to Faithful Friends. Check it out.